HOFr Privacy Policy

Last Updates: October 30, 2019

Timeline.com, Inc. (“Timeline”, “HOFr”, “we”, or “us”) values your privacy. We offer users the opportunity to make interactive predictions about live sporting events.

In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information about users of our website, www.playhofr.com (the “Site”), our mobile application (the “App”), and the services available through our Site and App (collectively, the Site, the App and the services available therein are the “Services”). By visiting the Site, using or downloading the App, or otherwise using our Services, you agree that your information will be handled as described in this Policy. Your use of our Services, and any dispute over privacy, is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. Our Terms of Use are incorporated by reference into this Policy.

Collection of Information

We may collect information directly from you, from third parties, and by automated means as set out below. The type of information that we collect from you depends on your particular interaction with our Services, but generally includes the below information.

Account and Registration

We collect information, including personal information, directly from you, such as when you create an account with us to use our Services. The information we collect includes your profile name, mobile telephone number, and information to confirm you are old enough to use the App. We may also ask you or allow you to submit certain optional information, which may include your photo, preferences, subscriptions to different sports channels, and other profile information.

Interactions and Activities

The Services allow users to make interactive predictions about live sporting events by participating in games, trivia, challenges and other features offered in our App. We collect information about your activities in the App, such as predictions and answers to HOFr Challenges, games and challenges, prizes, scores, and rankings. When users submit comments, ratings, and other content we also maintain a copy of this content. We also maintain records of customer service and other communications with users.

Prizes and Payments

We collect information to process prize winnings, administer payments, comply with law, and maintain records of winnings and payments, including PayPal ID, your full name, amount, and your mailing address. If your prize winnings exceed $600, we also collect your social security or government identification number and any other information as necessary to comply with the law.

Usage Data

We automatically collect information such as the following about your use of our Services (including our App and Site) through cookies, web beacons, log files and other methods: including log files, IP address, app identifier, device ID, advertising ID, location information, browser type, device type, domain name, the website that led you to our Services, the website to which you go after leaving our Services, the dates and times you access our Services and perform certain activities; device name and model; operating system type, name, and version; the length of time that you are logged into or using our Services, and the links you click and your other activities within the Services (“Usage Data”). We may combine Usage Data with other information that we have collected about you. Please see the section Cookies and Other Tracking Mechanisms below for more information.

Use of Information

We use your information, including personal information, as set forth below:

Providing and Improving Our Services. To provide and maintain our Services; to improve our Services; to develop new features, products, or services; to authenticate users; to perform technical operations, such as updating software; and for other customer service and support purposes.

Research and Analytics. To monitor, analyze and understand usage and activity trends, to conduct analytics on photos and images, and for other research, analytical, and statistical purposes.

Marketing and Communications. To communicate with you about your account and use of our Services via email and push notification, including to send you product updates; to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you; to inform our audience about HOFr users who won prizes; and for other informational, marketing, or promotional purposes. Please see the Your Choices section for more information about how to change your communications preferences. We may also send you notifications by text message if you have opted in to receive them.

Personalizing Content and Ads. We may use the information we collect about you to personalize the information and content we display to you, including marketing, promotional and sponsored content, as well as providing you with more relevant ads.

Protecting Rights and Interests. To protect the safety, rights, property, or security of Timeline, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity that we consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Policy or our Terms of Use.

Legal Compliance. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.

General Business Operations. Where necessary for the administration of our general business, accounting, recordkeeping and legal functions. As part of our routine business administration, such as employee training, compliance auditing and similar internal activities.

Disclosure of Information

In general, we may share your information, including personal information, as follows:

Users. Any content you post within the Services is viewable by other users and Site visitors.

Service Providers. We may disclose your information to our vendors, service providers, agents, or others who perform functions on our behalf. For example, we may disclose your information to third-party service providers to process payments on our behalf.

Partners. If you click an ad or otherwise take advantage of a third party offer in the Services, we may share certain information, including personal information, with that partner to facilitate your interaction with them. We also may share your information with certain third parties so that they may send you offers and other information we think you may be interested in. If you don’t want us to share your personal information with our third party marketing partners, you may opt-out as set forth in the Your Choices section below.

Business Transfers. We may disclose your information to another entity in connection with an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer, including during negotiations related to such transactions.

Protecting Rights and Interests. We may disclose your information to protect the safety, rights, property, or security of Timeline, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which we, in our sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Policy or Terms of Use.

Legal Compliance. We may disclose your information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a government official.

Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.

Cookies and Other Tracking Mechanisms

We and our service providers use cookies, pixels, javascript, and other tracking mechanisms to track information about your use of our Site and App. We or our service providers may combine this information with other information, including personal information, we collect from you.

Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and App, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and App. There are two types of cookies: session and persistent cookies.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our Services to, among other things, track the activities of Users of our Services, help us manage content, and compile statistics about usage of our Services. We and our third party service providers also may use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Do-Not-Track Signals. Our Site does not respond to do-not-track signals. For more information about do-not-track signals, please click here. You may, however, disable certain tracking as discussed in the Cookies and Other Tracking Mechanisms section above (e.g., by disabling cookies).

Third Party Analytics. We may use third-party analytics companies, for example Google Analytics (see privacy policy and opt-out) and Segment.io (see privacy policy), to evaluate use of our Services. We use these tools to help us understand use of, and to improve, our Services, performance, ad campaigns, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.

Interest-based Advertising

In order to display more relevant advertising on our Services, to manage our advertising on third-party sites, mobile apps and online services and to measure and improve our ads and marketing efforts, we may work with third-party ad companies, ad exchanges, channel partners, measurement services and ad networks—for example, Facebook and Google.

Facebook Ads: for more info and choices, see their privacy policy and ad preferences page.

Google/DoubleClick: for more info and choices, see their privacy policy and ads help page.

These third parties may use cookies, web beacons or other tracking technologies to collect information about your use of the Services and your activities across other websites and online services, which they may associate with cookies and persistent identifiers, in order to provide you with more relevant advertising or other content on our Services and other websites or services, and to measure the performance of such advertising. Their activities and your choices regarding their use of your information is subject to and set out in their own policies.

Custom Audiences and Matching. We may disclose certain information (such as your email address) with third parties – such as Facebook (more info on Facebook Custom Audience here or see above) so that we can better target ads and content to our Users, and others with similar interests on these third parties’ platforms or networks (“Custom Audiences”). We may also work with third party ad networks and marketing platforms that enable us and other participants to target ads to Custom Audiences submitted by us and others. As noted above, you may also control how Facebook and other third parties display certain ads to you, as explained further in their respective privacy policies.

More Info and Choices. You can also obtain more information about targeted advertising and how to opt-out of interest-based ads by many third-party ad networks at: www.aboutads.info/choices (Digital Advertising Alliance). Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs. Please note, that many opt-out mechanisms are cookie based; so, if you delete cookies, block cookies or use another device, your opt-out will no longer be effective.

Third-Party Sites and Services

Our Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third parties.


We have implemented precautions to protect the information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware that no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords, or for any activity on your account via unauthorized password activity.


You may modify much of the personal information that you have submitted by logging into your account and updating your profile information. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site or App for a period of time. In addition, we may retain certain information about you as required by law or as permitted by law for legitimate business purposes. For example, if you request that we delete your information but we believe that you have violated our Terms of Use, we may retain information about you in order to attempt to resolve the issue before deleting it.

Your Choices

We may send periodic promotional or informational emails to you. You may opt out of such communications by following the opt-out instructions contained in the email or emailing us at legal@playhofr.com. Please note that it may take up to ten (10) business days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us. You may also opt out of our sharing your personal information with third party partners (see above for more) by emailing us at legal@playhofr.com. If you opt-out of third-party-marketing, Timeline may still send you marketing and promotional emails about information, product and services (including about third parties), unless you have also opted-out of receiving marketing emails from us.


HOFr does not knowingly collect personal information from children under the age of 18. HOFr’s Terms of Use require all account owners to be at least 18 years of age. Minors under 18 years of age are not permitted to use our Services.

Your California Privacy Rights

Under California’s “Shine the Light” law, California residents who provide us their personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use; such requests may be made once per calendar year for information about any relevant third party sharing in the prior calendar year. If you are a California resident and would like to make such a request, please submit your request in writing by emailing us at legal@playhofr.com, using the subject line “California Privacy Information.” In your request, please attest to the fact that you are a California resident and provide a current California address. We will reply to valid requests by sending a response to the email address from which you submitted your request. Our response to you will be limited to information on covered sharing and the relevant details required by the Shine the Light law.

International Transfers

We are based in the U.S., and our Services are intended for Users in the U.S. If you are accessing our Services from outside the U.S., your information, including your personal information, may be transferred to the United States and other jurisdictions where we and our service providers operate. By using our Services, you understand that your personal information may be transferred outside of the U.S.

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change, such as via email or prominent notice in the App or on the Site.

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at legal@playhofr.com, or send mail to: Timeline.com, Inc., P.O. Box 720215, San Francisco, CA 94172-0215.